WASHINGTON, D.C. – October 1, 2020: Strategic Marketing Innovations (SMI) today announced that Bill Berl has joined the firm as a Vice President.

Berl brings over twenty years of expertise working national security, space, and international trade initiatives for clients of all sizes. After a twenty-two year career in the Navy, retiring a Commander in the U.S. Naval Reserves, Berl then went on to serve Capitol Hill as the Legislative Director and National Security Advisor to members of Congress on the Appropriations and Armed Services Committees. Following his Congressional experience, he served in government relations for leading aerospace and defense companies, including Orbital ATK and IAI North America, designing and executing winning strategic campaigns for client growth.

“Bill’s experience has uniquely prepared him to add tremendous value to our clients at SMI,” said SMI Chief Operating Officer Bill McCann. “His career speaks for itself: military service, legislative experience, defense appropriations experience, and federal and agency marketing experience. We know that he will be a great advocate to clients – and a great colleague at SMI – and will allow us to expand and enhance our technical practice areas.”

Mr. Berl augments his lifelong interest in government by serving his community as a county election officer and a volunteer for local political candidates. He holds a BA in Political Science from the University of Illinois, a Masters in National Security Policy from George Washington University, and is a Graduate in Strategy & International Relations from the Naval War College.

Founded in 1993, Strategic Marketing Innovations (SMI) has been the premier choice in Washington for companies, universities, nonprofits, and industry associations seeking enhanced strategies for technology development and enterprise growth. Representing over seventy clients nationwide, SMI combines both lobbying and government affairs support with technical consulting services.